Nitecore identifying a market niche for small, robust and ultra-bright multimode flashlights. Nitecore's origins are highly unusual, born out of forging alliances with several small niche manufacturers and drawing inspiration from the vast collective of knowledge that exists within online hobby groups and enthusiast forums the world over. This unconventional business model has seen the brand go from strength to strength in the short time since its inception.

Nitecore products have foundations rooted in 3 key principles: engineering perfection, creativity and practicality. By combining these principles with the high demands of perfectionists, enthusiasts and fanatics alike, a truly unique product line has come to fruition. Throughout 2010 and beyond Nitecore will further diversify its product range to meet the demands of bushwalkers, mountaineers, cavers, campers and even cyclists. Over time Nitecore aspires to become a world leader in innovative personal lighting solutions for all walks of life.